By leveraging our extensive in-house network and partner websites, we reach millions of live entertainment fans all year round. Within this network, we offer a wide range of advertising opportunities – from standard formats to fully tailored campaigns.

The power of our network

Be•at is the driving force behind Belgium’s most iconic venues, including AFAS Dome, Lotto Arena and Vorst Nationaal, attracting nearly 3 million visitors each year. But our reach and impact extend far beyond the venue doors. We are present at every step of the (online) fan journey – from first discovery and planning, to the lasting memories after the event.

As part of Live Nation, be•at also has access to the world’s largest live entertainment platform, connecting with 121 million fans, 44,000 concerts and 270+ venues worldwide.

Why advertise with be•at and Live Nation?

First-party data for smart targeting

Through our own data and advanced technologies, we help brands reach their audience with pinpoint precision – online and on-site. From pre-event, during and post-event targeting, based on behaviour, location, interests and ticketing data.

Targeted reach of a passionate audience

We engage a broad, active and highly involved audience. Our fans actively seek out unique experiences and lasting memories – the perfect moment to showcase your brand authentically.

Impactful digital media solutions

We offer both standard and custom-made digital campaigns across our own platforms, partner websites and social media. From programmatic advertising to branded content, from awareness to conversion – we put your brand in the spotlight when it matters most.

Proven effectiveness

Brands such as Dunkin’ and Hilton have already made an impact through Live Nation. They’ve achieved millions of impressions, thousands of engagements and direct conversions, through initiatives like click-to-cart campaigns, app downloads and loyalty programme participation.

Be part of the full fan journey

Research shows that for 69% of fans, the journey begins in the discovery phase – sometimes as early as 12 months before the event. This is followed by a lengthy planning phase and a powerful ‘relive’ moment afterwards. Brands that support this entire journey score higher on brand perception, relevance and loyalty.