Partnerships

Partnerships

On this page, you'll discover how we’ve achieved great things together with our partners. Sometimes on a large scale, sometimes in small ways – but always with impact. Let yourself be inspired by what’s possible.

Noizezz

Managing director Mark van Dijk at one of the Noizezz earplug dispensers in the Sportpaleis.

Successful pilot with Noizezz

Dutch hearing specialist Noizezz aims to protect people from permanent hearing damage – without compromising their enjoyment of music. A mission we at be•at are happy to share.

Mastercard boosts visibility with exclusive lounge

Mastercard boosts brand visibility with exclusive lounge

Mastercard offers Sportpaleis visitors a premium experience in a stylish branded lounge. See how this partnership delivers exclusive brand activation, higher customer satisfaction, and added visibility with an engaged audience.

Boost your brand with unique video content like ZEB.

Boost your brand with unique video content like ZEB

Are you a marketer looking for an inspiring way to get your brand noticed? Discover our collaboration with fashion brand ZEB. Through our Concert Fit Check format, we create unique video content where fashion meets live entertainment.

Naki

Naki expands partnership to AFAS Dome and Lotto Arena

Thanks to our collaboration with Naki, visitors can now easily recharge their phones with portable power banks during events. Convenient for them, extra visibility for Naki… A smart win-win.

Green energy with TotalEnergies for a sustainable future

Green energy with TotalEnergies for a sustainable future

At be•at, we’re constantly taking steps to reduce our ecological footprint. Thanks to a new partnership with TotalEnergies, we now run entirely on green energy – a major milestone in our sustainability journey.

Worry-free travel to concerts with Keolis event shuttle.

Worry-free travel to concerts with Keolis event shuttles

Sustainability and comfort for live event visitors? Find out how our partnership with mobility expert Keolis keeps thousands of cars off the road each year – while keeping visitors happy.