Guests raise a glass of sparkling wine during a relaxed get-together.

Discover what an evening can do for your network

You’re warmly invited to Rock Your Business, an exclusive introduction to the world of hospitality at be•at.

On Friday, 18 September, we look forward to welcoming you to the AFAS Dome for an evening of valuable connections and live entertainment. Discover our venues from a different perspective, get a first taste of Club Encore, and round off the evening with The Pussycat Dolls, from some of the best seats in the house.

Feel free to bring a colleague or business contact — someone you’d like to surprise, thank or simply get to know better. Together, you’ll discover how a memorable evening can make a real difference to a business relationship.

Only 30 places available. Register by 11 September 2026.
Attendance is complimentary and by invitation only.

Reserve my place + 1 guest

Hospitality down to the last detail

A dedicated host will personally welcome you and your guest, so you can enjoy the full be•at hospitality experience together.

You can look forward to:

premium parking at the AFAS Dome
a secure cloakroom
welcome drinks
a brief introduction
an exclusive behind-the-scenes tour
an inspiring Encore Talk with Geert Van Mol
a walking dinner in the Henders & Hazel Lounge
networking opportunities
some of the best seats for The Pussycat Dolls

Discover how we welcome more than 3 million visitors every year — and what happens behind the scenes to turn every visit into a memorable night out.

Business with a serious dose of rock ’n’ roll

Geert Van Mol is the former Chief Digital Officer and Executive Committee member at Belfius. He played a key role in the bank’s digital transformation and helped turn the Belfius app into one of the world’s highest-rated banking apps.

At Rock Your Business, he’ll share a story where entrepreneurship, innovation and music come together. As the author of *Rebel*, he reveals what the business world can learn from rock ’n’ roll.

An introduction to Club Encore

Club Encore is be•at’s new business club, bringing entrepreneurs and business leaders together through live entertainment.

At Rock Your Business, you’ll get a no-obligation introduction to the concept and discover how concerts and shows can create a relaxed setting for making new business connections and strengthening existing relationships.

Experience the concert

After the walking dinner, The Pussycat Dolls take over the AFAS Dome. Together with your guest, you’ll experience the show from some of the best seats in the venue.

An energetic finale to an evening where business, hospitality and live entertainment come together.

View the event on our website